Fairs for Herzegovina food producers and tourism providers: how to prepare

For a small producer or tourism provider, a fair is one of the cheapest ways to meet buyers, tour operators and competitors in a few days. This article covers the two fairs closest to Herzegovina and how to prepare. Dates are from 2026 and are a guide only, because official calls for 2027 have not been published yet. Check prices and deadlines for the next edition with the organiser.

In short

• The 27th International Economic Fair Mostar ran from 14 to 18 April 2026 at Rodoč (Herzegovina Free Zone). Its exhibition sectors include the food industry, winemaking, tourism and traditional crafts. According to the Croatian Chamber of Trades and Crafts, the 2025 edition had 751 exhibitors from 24 countries and about 34,000 visitors.
• The 93rd International Agricultural Fair in Novi Sad ran from 16 to 21 May 2026. Companies from Republika Srpska applied by email to the Privredna komora Republike Srpske (Chamber of Commerce of Republika Srpska). No 2026 price list for Novi Sad was found.
• For Mostar, the organiser sets the application deadline, the mandatory fee for the contract and catalogue entry, space prices and discounts in its application form and general participation rules. Ask Mostarski sajam for the 2027 versions and confirm the amounts before paying.
• In 2026 the Mostar fair was open daily from 10:30 to 18:30, and until 14:00 on Saturday.

Who it applies to

Food and drink producers (cheese, honey, wine, rakija, preserves), farm households, restaurants, accommodation providers, travel agencies and destination organisations in East Herzegovina looking for new buyers or partners.

What to do

1. Pick the fair by goal. For direct sales and contracts with hotels and retailers: Mostar. For agriculture and the food industry across the region: Novi Sad. For tour operators: the tourism part of the Mostar fair. Novi Sad is in Serbia, so goods and food samples cross a border. Before applying, ask the Privredna komora Republike Srpske or the organiser about customs and veterinary or phytosanitary conditions.
2. Start months ahead. The Mostar fair is in April, and the Croatian Chamber of Trades and Crafts took applications for its joint stand in 2026 only until 6 March. Ask Mostarski sajam for the payment deadline, the catalogue data deadline and any early-bird discount as soon as it publishes the 2027 call.
3. Fill in the application form of Mostarski sajam. Before paying, check with the organiser how much the mandatory fee for the contract and catalogue entry is, whether proof of payment must go with the application, and what else is charged, for example electricity.
4. Decide on the stand. Ask the organiser which fit-out packages it offers, what the price includes (partition walls, power connection, furniture, lighting) and what is charged separately (internet, fridge, extra connection). If you build your own stand, check when the design must be sent to the fair for approval and what the approval costs.
5. Prepare materials: catalogue text, logo, price list in BHS and English, business cards, samples. For tourism offers, prepare a package with a price and a booking contact.
6. Plan staffing. The Mostar fair runs for five days, and in 2026 it was open from 10:30 to 18:30 (until 14:00 on Saturday). Plan for at least two people so you can rotate. Check the general participation rules for the rules on staffing the stand and on who may exhibit under your registration.
7. Insure your goods. Ask the organiser whether insurance of equipment and exhibits is mandatory, with whom it is arranged and who is responsible for goods while the fair is closed. For its own joint stand in 2026, the Croatian Chamber of Trades and Crafts stated that exhibits are not insured during the fair and that exhibitors may insure them themselves.
8. Follow up within a few days with an offer to everyone you spoke to. A fair without follow-up rarely brings business.

Deadlines and amounts

All figures are from 2026 and are a guide. Confirm the exact terms for the next edition with the organiser.

• Mostar 2026: 14 to 18 April, open daily from 10:30 to 18:30, until 14:00 on Saturday.
• Novi Sad 2026: 16 to 21 May.
• The Croatian Chamber of Trades and Crafts took applications for its joint stand in Mostar until 6 March 2026. That deadline applied only to its stand, not to other exhibitors.
• Ask Mostarski sajam for the 2027 application and payment deadlines, withdrawal terms, late applications, space discounts and prices of extra services.
• Dates for 2027 had not been published on 6 October 2026.

Where to go

• Mostarski sajam d.o.o., Rodoč bb/Slobodna zona Hercegovina, 88000 Mostar. Contact details, the application form and the general participation rules are on the fair's website www.mostarski-sajam.com, which the Croatian Chamber of Trades and Crafts also lists.
• Privredna komora Republike Srpske (Novi Sad applications: jelenat@komorars.ba): komorars.ba

Laws and sources

• Croatian Chamber of Trades and Crafts: participation at the 27th Mostar fair 2026
• Privredna komora Republike Srpske: 93rd Agricultural Fair in Novi Sad